Success Across Modern Trade and Digital Platforms
As retail activities have been limited due to the Covid-19 outbreak, we have quickly adapted to digital platforms and have run our consumer promotion campaigns through digital platforms and have run our consumer promotion campaigns through digital banners across multiple websites to increase brand acceptance and consumer demand.
To increase our market share in modern trade outlets, we have developed a joint business plan with ACI logistics (Shwapno). Additionally, we have run a Buy 1 Get 1 consumer promotion offer for Tropicana during Ramadan and Eid to increase our market share in the juice category.
We have also run exciting promo offers for 2 liters of Pepsi and 7up bottles during Eid, which has helped us to double our sales in modern trade outlets and increase demand through digital platforms as well.